Consumers Prefer Samsung Tab

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“Consumers all over the world are adopting easy-to-use and powerful smart mobile devices. India presents some of the best growth opportunities for smartphone and tablets, which is why it is one of the first few markets where we are launching these new tablets,” said YH Lee, senior vice president (marketing) at Samsung.

Owners of new Galaxy Tabs will be eligible for a promotional offer from Vodafone that will allow them to purchase a special 3G plan for Rs 3,000. This plan will give users 2GB data every month. It will have six-month validity.

The tablets, which use Honeycomb ( Android 3.1) as their operating software, are expected to compete with Apple’s iPad2. With Tab 750 at 565 grams and Tab 730 at 465grams, they are among the lightest tablets in the world. Incidentally, Samsung had shown a different design for its next-generation tabs in January this year. But after Apple introduced iPad 2, the company went back to its labs and came out with a much sleeker and lighter design.

Samsung’s announcement to launch Tabs in India came hours after it suffered a severe setback in its fight with Apple over intellectual property. A German court yesterday temporarily barred the Korean firm from selling its flagship tablet in most of the European Union. Around one week ago Samsung was forced to delay the Australian launch of its tablet because of a separate lawsuit alleging Samsung infringed on a number of Apple’s patents. Apple claims that Samsung’s Galaxy line of mobile phones and tablets “slavishly” copied the iPhone and iPad. It has sued the Korean giant in the United States, Australia and elsewhere.

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Editor: Ashwini Rath

An entrepreneur, author and digital technology consultant, Ashwini Rath is the Director and CEO at Batoi and is actively involved in the strategic affairs and product development. His current research interests include cloud computing, Internet of Things, and mathematical sciences.

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