Whether you want to optimize your web pages to get a better search result or you want to redesign your website, monitoring the website traffic is always decisive. The statistics will help you unveil lots of information including the time a visitor is spending on your website and how many views you are getting for a particular web page on a daily basis and more. In this article, we have come up with a list of websites that can give you a better insight to your website.
With SimilarWeb, you can find out the most important traffic insights about any website on the internet to improve your market research and competitor analysis. SimilarWeb leverages hundreds of sources for their data, which they categorize into 4 distinct groups namely global panel data from hundreds of millions of desktop/mobile devices, global ISP data from partners with millions of subscribers, public data sources from over a billion sites and app pages every month and direct measurement data from hundreds of thousands of websites and apps.
In its Top Website Rankings page, you can see the top ranking sites according to category and country (limited to the top 50 for free users). It also allows you to search for a specific domain and see that particular websites statistics. When you look up a website, you get three points of data right away: global rank, country rank, and category rank. You can also see the monthly traffic, average visit duration, pages per visit, and bounce rate. The Referrals section provides the lists of websites that are sending traffic to the website. The Search section provides the lists of organic and paid keywords and the Audience Interests section presents data on the interests of audience who are visiting the website.
SEMRush can help you see what kind of search traffic your website gets and find and target keywords that will bring in more search engine traffic. Its traffic analytics provides information based on clickstream data that comes from multiple proprietary and 3rd party data sources. The data is accumulated from the user behavior of over 200 million real internet users and over a hundred different apps and browser extensions are used to collect it. Its backlinks dashboard provides data such as the number of links referring to the user’s website. Also, for every keyword in its system’s database, users get useful information regarding the volume, CPC, competitor use, CPC distribution, trend, number of results, advertisement history, ads that have used, the keywords, and the pattern. The Performance report in SEMrush provides average page load speed, performance issues, thematic scores etc.
Quantcast collects directly measured data from the millions of web destinations and mobile apps controlled by Quantified publishers (Quantcast tagged websites). They couple machine learning with massive quantities of directly measured data to deliver detailed audience data in real time for all forms of digital media, including, websites, video, mobile, widgets, and advertising campaigns. Audience demographics tool in Quantcast presents data on age, gender, household income, education level and ethnicity of visitors of a website.
Moz collects data from Google Analytics. The Backlinks Analytics. Through its link explorer one can find out discovered and lost linking root domains, top followed links to a site, top pages of a site, top anchors etc. The Keyword Explorer tool in Moz can help in finding out number of ranking keywords, top positions of those keywords, as well as the page authority and domain authority of the analyzed site. The keywords of the analyzed site can be compared with other competitors in terms of ranking keywords, top positions etc.
Alexa’s traffic estimates are based on data from their global traffic panel, which is a sample of millions of internet users using one of many different browser extensions. In addition, they gather much of their traffic data from direct sources in the form of websites that have chosen to install the Alexa script on their site and certify their metrics. The Backlinks analytics tool in Alexa helps in finding competitors using the same backlinks. Other features include uncovering backlink gaps, prioritizing the best backlinks and analyzing backlink opportunities. Its Keyword research tool helps in finding out top sites that are receiving organic or paid traffic for a particular keyword. The ‘Who Visits’ section of the website overview page shows how popular a given website is, in relation to the general internet population. Its ‘How fast’ section provides the average loading speed of a page.
Ahrefs crawls the entire web 24/7 (much like search engines do)storing information about live websites, how they link to each other and what keywords they rank for in search results. Organic traffic in Ahrefs is calculated based on the keywords that they see a website is ranking for and the search volume of these keywords. Its traffic details are different from Google Analytics as Ahrefs doesn’t track all the keywords that a website is ranking for in organic search results. They track the most popular ones. Ahref calculates monthly search volume of keywords, that combines data from Google Adwords with clickstream data. Again, based on the monthly search volume of a keyword and its position in the search results, they estimate how many clicks a target website will get. Its backlink checker provides link profile overview, backlink growth, do follow and do not follow links, referring domains, broken backlinks, backlink anchor text etc. Its keyword research tool provides data on search volume, keyword difficulty score, actual click data for your keywords, return rate, clicks per search etc.
A quick comparison
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Undoubtedly, it is important for you to keep track of your website and your website traffic. Also, many other websites besides these six, are available, both free and paid versions. So, whichever website you decide upon, the key lies on acting upon the results. If you know something on your website is not working correctly, you need to test alternatives and try something different. Figure out what you want to focus on and what you should be tracking. Select the right website, and let the data guide your success.